Golden Rules
Welcome to the Octopus Brand User Manual. We believe in simplicity and getting to the point. Here are some important rules. We’ll provide more details later, but this is your quick reference.
Do
Use approved images
We have cultivated an extensive collection of images on our Digital Asset Management (DAM) library that should give you enough choice. If you need help sourcing additional images, please refer to the image section of this guide.
Work with us
Yes, these guidelines are to help you self-serve, but the Design Studio is not an island. If you want help or advice our doors are always open. (We don’t even have doors)
Make sure everything is legible
We go into a little more detail about minimum sizes and colour contrast later on but as a general rule, if you’re unsure that it’s large/clear enough, make it larger/clearer.
Make use of the templates
We have created template files for most common collateral, making sure everything feels part of one brand and saving you time creating assets from scratch. Please use these where possible.
Do not
Tweak the templates
The appropriate business logos will be pre-loaded into the templates so there is no need to interact with them at all. This avoids having any incorrect logos or any stretching or resizing issues.
Use your own icons
We have an extensive icon suite that should cover anything you might need to represent pictorially. If you need an additional icon, please refer to the icon section of this guide.
Hide the risk information
Working in financial services comes with the added responsibility of clearly presenting the risk to our clients. Attempting to hide these can result in serious consequences for the company. The risk information should be clear and obvious. For more info, speak to compliance.
Recreate any assets
Logos, icons, dividers, tentacles, really any elements you’ll see in here will be available to you either on the DAM, in previous artwork files or in an Adobe library. If you can’t find what you’re after, don’t try and recreate it, just ask.
Golden
Rules
Images
Logos
Illustration/
collage
Colour
Accessibility
Typography
In practice