Logos
Our businesses fall under the masterbrand of Octopus Group. Each business has their own personality but should feel like they belong to the Octopus family.
Here are all of our logos, including our brand strapline ‘A brighter way’. This version of the logo should always be used where possible.
Don’t mess with the logos, if they don’t look exactly like this, start again.
Make sure it’s legible
Give the logo room to breath, equivalent to one O height.
If you have the logo over a coloured or image background, make sure there is enough contrast to clearly read it.
Colour variants
Colours can be added to the logos, however, they must follow the rules of the highlight colours, only being used with colours that apply to each audience.
Golden
Rules
Images
Logos
Illustration/
collage
Colour
Accessibility
Typography
In practice